PESTLE – Analysis: is a tool for a strategic analysis of Political, Economic, Social, Technological, Legal and Environmental factors of a market environment.
Using this tool, you can identify the key drivers of change of a market environment, all the factors that exist and might have an influence on the market players.
Find here a video explaining the PESTLE analysis in detail: https://www.youtube.com/watch?v=GFVKKTwkANY
A PESTLE analysis is an audit of six external influences on an organisation: Political, Economic, Sociological, Technological, Legal, and Environmental. In this video, taken from our dedicated factsheet on PESTLE analysis, we unpack the meaning of PESTLE and explore these influences.
