Precisely define your customer profiles
Identify your customer’s major Jobs-to-be-done, the pains they face when trying to accomplish their Jobs-to-be-done and the gains they perceive by getting their jobs done.
Visualize the value you create
Define the most important components of your offering, how you relieve pain and create gains for your customers.
Achieve Product-Market fit
Adjust your Value Proposition based on the insights you gained from customer evidence and achieve Product-Market fit.
Value Proposition Canvas Explained
This method from the bestselling innovation book Value Proposition Design is applied in leading organizations and start-ups worldwide.
Link to the tool: https://www.strategyzer.com/canvas/value-proposition-canvas
